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5 Marketing Strategies to Implement Today

Check out these 5 effective B2B and B2C marketing strategies to deploy and set apart your business in the marketing world.

1. Word of Mouth

Word of mouth marketing helps motivate people to talk about your brand's products & services, turning credibility or social currency into a recommendation.

2. Create an Emotional Connection

Helps to build stronger connections with your audience. When you know what motivates your customers, you can use those emotions to improve sales and enhance customer loyalty.

3. Engage with Social Media Fans

Behind every engaging brand is a customer who knows and trusts you. Engaging your audience on social media is a great way to build loyal brand advocates

4. Set Yourself Apart as a Brand

Effectively branding yourself can make the world of difference for your business. Identify your main strength and run with it. Find what makes you truly unique and hone your style.

5. Use Out of Home Tactics

This is advertising that reaches the consumers while they are outside their homes.b Think billboards and signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema

6. Be Inclusive and Casual 

Be inviting and accepting. Diversity and inclusion is important in ensuring the voices of all are heard, and taken into account. You become the "cool" trusted friend vs a out-of-touch media player.